48-minute documentary will be available on select TV & streaming services soon
JustSo has produced a 48-minute documentary on the the ten drivable Lego F1 cars that took to the track at the Miami Grand Prix Drivers’ Parade this year.
Created for F1 and Lego, Bricks on Track: Building the Lego F1 Drivers’ Parade will be available on select TV and streaming services soon. It takes fans behind the scenes of how these vehicles were built and put on the track in Miami. There will be insight into the process and day from Lego Group’s head of design, William Thorogood, and Formula 1 presenter and former racing driver, Naomi Schiff.
The film was directed by Marcus Liversedge and produced by Auriol Wyles, with Leo Birch serving as creative director and co-executive producer for JustSo. Executive producers were Jill Wilfert, Keith Malone, Brent Benedetti and Robert May for the Lego Group, and Jonny Madderson, Jono Stevens and Matt Shaw for JustSo. Associate producer for the Lego Group was Stephanie Freeman-Kuflik.
Jill Wilfert, SVP of entertainment partners and content at the Lego Group, said: “We are excited to take fans behind the scenes of this incredible journey to the iconic, one-of-a-kind Lego moment at the Miami Grand Prix. This showcase highlights the creativity and innovation that went into crafting these unique cars, as well as the excitement felt by both drivers and fans. We hope this special inspires F1 and Lego enthusiasts to build anything they can imagine.”
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