Montirex launches Shakur Stevenson partnership with short film

Montirex has created a short film with boxer Shakur Stevenson to launch their partnership.

The UK-based sportswear brand is working with the American multi-weight world champion as part of its aim to expand into the US and globally. 

The film, titled Motivated By Family, aims to trace Stevenson’s journey from the streets of Newark to the pinnacle of world boxing. It was directed by Anthony Crooke and Jay Johnson, and is complemented by a series of supporting content including family-led storytelling and behind-the-scenes footage captured by Stevenson’s brother, Azaiah, offering an intimate perspective through his family.

You can watch the short film below, and the full Montirex and Shakur Stevenson campaign, Together Made, launches on Monday 29 June. 

Danny Yuen, director and co-founder of Montirex, said: “Shakur is a generational talent and one of the most complete fighters in the world right now. But more than that, his story, where he comes from, the people behind him, the mindset he carries perfectly reflects what Montirex stands for. ‘Together Made’ isn’t just a campaign line, it’s a belief that success is built through those around you, and Shakur embodies that at every level. This signing is a huge moment for us as we continue to cement our position in combat sports globally.”

Stevenson said: “Everything I do comes back to my roots, my family, my city and the work I’ve been putting in since day one. That’s why this partnership with Montirex made sense. It’s bigger than performance, it’s about mindset, where you come from, and the people who’ve supported you.

“This campaign shows the real story behind it all, and I’m proud to be building something that reflects that and inspires the next generation.”