MotoGP Group appoints CAA Sports as global commercial agency

MotoGP Group has appointed CAA Sports as its global agency to accelerate the evolution of its commercial programme and unlock new partnership opportunities worldwide. 

MotoGP has a fanbase of more than 650 million worldwide and the collaboration with CAA Sports aims to further enhance the global visibility of the sport and increase the value delivered to partners.

CAA Sports will work in close collaboration with MotoGP to identify, develop and secure high-value partnerships across international markets, supporting the championship’s continued commercial momentum.

CAA Sports will leverage its network of brand relationships, commercial expertise and track record of representing some of the most valuable sports properties to connect leading brands with what it says is “one of the most dynamic and fast-growing properties in global sport”.

“This partnership marks a key step in delivering our commercial strategy – building on the strength of what we have already created and taking it to the next level,” said Carmelo Ezpeleta, CEO of MotoGP Group. “MotoGP already offers partners a powerful global platform, and with CAA we are in a strong position to unlock even greater value, attract new categories, and deepen our relationships with brands worldwide.” 

“MotoGP is a premium global sports platform with a loyal and highly engaged fanbase,” adds Paul Danforth, CAA managing director and president, CAA Sports. “The championship’s rapidly growing international profile offers brands a unique opportunity to connect with audiences through world-class competition, premium events and year-round content. We are excited to work alongside the MotoGP team to help accelerate the next phase of its commercial growth.”