Project B appoints HBS as host broadcaster for global basketball competition

Project B has announed a multi-year agreement with Host Broadcast Services (HBS) to be the host broadcaster for its inaugural global basketball season.

HBS will manage all centralised broadcast production and technical operations for Project B’s worldwide competition, which will be streamed live on YouTube.

It will oversee the creation and delivery of the official live programming output for all Project B events, including on-screen presentation, supporting YouTube, local rights holders and distribution partners across multiple territories and languages. 

The competition features the world’s best men’s and women’s players in iconic cities.

Together, Project B and HBS will create live and shoulder programming that captures the intensity of the circuit as it travels from city to city, says Project B.

The content combines iconic destinations, global basketball superstars, and fast-paced on-court action.

The centralised broadcast operations enable localised commentary, studio programming, and market-specific coverage.

HBS is also host broadcaster to events including the FIFA World Cup and Rugby World Cup. Its expertise aligns with Project B’s vision for a global basketball competition that is streaming-first and social-native, reaching audiences worldwide across broadcast, digital, and social platforms, says Project B.

“Partnering with HBS is a foundational step in building the future of streamed live sporting events,” said Grady Burnett, co-founder and chief operating officer at Project B. “We are building a truly global basketball platform with world-class production standards in every market. HBS brings unmatched experience, operational discipline and technical innovation to deliver a premium experience for fans, players, sponsors and media partners worldwide.”

“HBS has a long history of producing the world’s most prestigious sporting events, and we are excited to bring that expertise to the Global Basketball Tour,” adds Dan Miodownik, CEO of Host Broadcast Services. “Project B is building an ambitious and forward-thinking platform, and we look forward to helping establish a broadcast operation capable of serving audiences at a truly global scale.”