The group aims to accelerate time-to-market and the commercialisation of XR sports services
The XR Sports Alliance (XRSA) has added several new members, including Google, Red Bull, French Soccer League (LFP), Premier Lacrosse League (PLL), FISE, Lenovo, Stats Perform, and T-Mobile US.
The XRSA, which was founded by Accedo, Qualcomm Technologies, Inc. and HBS, aims to accelerate time-to-market and the commercialisation of XR sports services.
XR (extended reality) encompasses AR, mixed reality and VR.
Michael Lantz, CEO, Accedo Group, said: “Welcoming these globally recognised players into the XR Sports Alliance marks a major step in scaling immersive experiences for the sports industry. Together with all other members, I believe that this collaboration will be a blueprint for the sports entertainment industry—laying the foundation for immersive video delivery, next-generation fan engagement, and sustainable monetization at scale.”
Ziad Asghar, SVP & GM of XR at Qualcomm Technologies, Inc. added: “We are thrilled to welcome such a diverse and innovative group of members to the XR Sports Alliance. These new members, along with our first cohort, will help us push immersive sports experiences to new heights. By working together, we can unlock new possibilities for both fans and sports organizations, creating more engaging, immersive, and interactive ways to enjoy the action only possible through an XR device.”
Sylvain Lebreton, head of digital, HBS, said: “HBS welcomes the new members and looks forward to collaborating closely as the Alliance continues to grow. It’s encouraging to see the level of energy and investment each organisation is bringing to the table. This collective effort reflects a shared ambition to evolve how sports content is created, distributed, and experienced.”
No comments yet