2,000 participants representing 70 countries and 795 companies (including 155 newcomers) visited the show
The 35th edition of Sportel Monaco (20-22 October) welcomed a record number of executives, right holders, federations, broadcasters, agencies and technology providers from five continents.
Sportel added that this year saw an increased presence of active content buyers across the market, along with a stronger participation from the Americas.
Over three days, 2,000 participants representing 70 countries and 795 companies (including 155 newcomers) visited the show. Nearly half of the attendees were C-level executives.
Sportel’s conference programme tackling the key shifts redefining the industry, featuring speakers from SURJ Sports Investment, Liverpool Football Club, Kings League, Bundesliga International, Fox Sports Australia, PFL, Harmonic, LiveU, LFP Media, Veritone, Qualcomm and more.
Subjects covered included investment trends, AI and tech-driven fan engagement, storytelling in elite sports, and emerging media strategies. Highlights included keynote insights from LaLiga president Javier Tebas, panels on generative AI, live sports tech, and private equity and investment in sport, as well as showcases from major leagues and tech pioneers such as AWS, Deltatre, WURL, Spiideo, XR Sports Alliance and Wasabi Technologies.
The exhibition floor included a new Sportel Sports Bar, and, on day two of the event, The Women’s Lunch made a return, spotlighting the power of women in entrepreneurship, sports business, media and technolgy. It included a panel hosted in partnership with AWS, featuring Alexis Ohanian (776), Paula Radcliffe (former Women’s Marathon World Record holder), Lauren Pedersen (SPORTAI) and Fiona Wong (NBA).
During the show, the RaceBird Monaco, official boat of Team Monaco E1, was unveiled in the presence of H.S.H. Prince Albert II of Monaco and E1 Series Founder and CEO Alejandro Agag.
Other news from the show included Hexagone MMA announcing its €100,000 Tournament Series, while Protocol Group introduced Protocol Strategy & Consulting, a new advisory arm focused on emerging broadcast technologies. Globecast, GlobalM, and World Curling revealed a strategic collaboration on cloud-based IP workflows, and iKOMG OU showcased cutting-edge live broadcasting technology.
“With this milestone edition, we’ve reaffirmed Sportel’s role as the catalyst for innovation, connection and deal-making in the sports media industry. Sportel is not just a conference, it’s a global marketplace: the event clearly reflects the transformation of our sector. We’re proud to have built an ecosystem where business flows naturally, ideas are shared openly, and future-defining partnerships are born, and, above all, where the exceptional quality of participants raises the bar for the entire industry. As we look ahead, the journey continues in Asia with Sportel Singapore on 24–25 March 2026,” said Loris Menoni, executive director of Sportel Monaco.
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