The 13 network offers aspiring and established content makers exclusive access to official match footage, behind-the-scenes experiences and major events

The13

The Super League has launched a creator network called ‘The 13 – Super League’s Content Creator Programme’ that’s designed to bring together the next generation of Rugby League storytellers.

The 13 will provide aspiring and established creators with access to the sport, including official match footage, exclusive media opportunities, behind-the-scenes experiences and access to major Super League events throughout the season.

The programme is open to creators across all disciplines and platforms, including TikTok creators, Instagram creators, YouTubers, photographers, videographers, graphic designers, podcasters, journalists and storytellers

The first official opportunity for selected creators is at Magic WKND in July, where members of The 13 will receive exclusive access and opportunities to create content from one of the sport’s biggest events of the year.

The initiative forms part of Super League’s wider ambition to expand the reach of Rugby League to new audiences and empower a new wave of creators to tell authentic stories around the game, its players, clubs, communities and fans.

Selected creators will gain:

  • access to official Super League footage and imagery for use across their channels
  • opportunities for their content to feature across official Super League platforms
  • accreditation opportunities at fixtures and events
  • exclusive player and media access
  • networking and collaboration opportunities with fellow creators
  • direct access to Super League digital team

Rather than focusing solely on follower numbers, Super League is looking for individuals who can bring fresh perspectives, new ideas and authentic storytelling to the sport.

Applications for The 13 are now open, and close at midnight on Friday (19 June).