The UK broadcaster has partnered with FOX Sports, SiriusXM, TuneIn and YouTube to distribute the daily show hosted by Will Gavin and Master Tesfatsion

talksport s word

TalkSPORT has launched a daily football show called The S* Word, aimed at the North American market. It is being distributed via YouTube, FOXSports.com, SiriusXM, TuneIn and Apple Podcasts and tackles “the biggest stories, controversies, and predictions in the world of soccer,” says talkSPORT, before adding: “Where we come from, of course, we call it football.”

The S* Word goes out live seven days a week from 8-10am ET (1-3pm BST), and is hosted by Will Gavin and Master Tesfatsion.

It includes guests from the world of football and athletes who share a passion for the game, who break down the action, every single day.

TalkSPORT World Cup talent will also feature, with the likes of Brad Friedel and Simon Jordan giving their take on the tournament. 

As well as live distribution, clips from the show will be available across social (including Instagram and X), as well as on YouTube.

Gavin says: “American football fans have always deserved better. The S* Word is the show that finally delivers – unfiltered, unscripted and built for fans who are tired of holding back. We’ll be tackling the biggest storylines, controversies and takes in the soccer world, providing daily, hard-hitting analysis and plenty of fun.”

Tesfatsion adds: “The American fan is the most underappreciated in the world. We get knocked on it all the time. We appreciate the sport more than anywhere else in the world. In America, there’s such a diverse range of supporters wherever you go - it is the most beautiful experience that, I promise you, you cannot find anywhere else in the world. So we aim to deliver that to you, seven days a week. 

Liam Fisher, head of talkSPORT, said: “We are absolutely thrilled to partner with FOX Sports, SiriusXM, TuneIn, YouTube and other leading US platforms to bring talkSPORT’s signature energy and opinion to North American audiences. The FIFA World Cup 2026 will be the biggest tournament in football history, making it the perfect moment to expand our global footprint. In Will Gavin and Master Tesfatsion, we have two phenomenal and passionate football fans who will deliver an unfiltered, world-class experience.”