The campaign features Cole Palmer, Bruno Fernandes, John McGinn, Gareth Bale, Harry Redknapp, Paul Gascoigne, Karen Carney and many more

TNT Sports Out of Home Campaign

TNT Sports’ latest campaign promoting its offering for the 2025-26 season features a long list of sports stars.

The roll call of stars in the spot includes Cole Palmer, Bruno Fernandes, John McGinn, Gareth Bale, Harry Redknapp, Paul Gascoigne, Karen Carney, Kim Little, Jay-Jay Okocha, Yannick Bolasie, Morten Gamst Pedersen, Rory Delap, Peter Crouch and Jordan Cullinane-Liburd.

The 60-second advert highlights the football competitions on TNT Sports, which includes 52 Premier League matches; 529 matches from UEFA’s club competitions across the season; as well as the Emirates FA Cup and Adobe Women’s FA Cup.

The campaign was devised and created by Brothers and Sisters and voiced by British grime MC and actor Ghetts.

Becky Diver Phillips, VP Marketing, said: “Nothing about the extraordinary line-up of football this season on TNT Sports is normal. If you want to watch the best domestic league in the world, best club tournaments in European football and, for the first time – the biggest domestic cup competitions in the world, TNT Sports is the channel for you. 

“With TNT Sports showing well over 700 live matches this season and eight trophies which will be won live on TNT Sports, it was only right that we celebrated this feast of football by enlisting some of the sport’s biggest stars and cult heroes to celebrate the extraordinary which makes the game truly beautiful.” 

Andy Fowler, ECD and founder of Brothers and Sisters, added: “The sheer quality of football rights TNT Sports has is not normal – in fact it’s unmatched. If you want to watch the very best players in Europe, in the Premier League and now the FA Cup, you can in one place: TNT Sports. The whole idea of “Not Normal” came out of us realising there is a really unique space to talk about the brand vs competitors, and a creative platform that could be a lot of fun and really talk to fans.” 

The This is Not Normal TV ad will air first tonight (Tuesday 22 July) during live coverage of England’s UEFA European Women’s Championship semi-final clash with Italy.