The short film sees Tyldesley team up with the social media platform to position it as the home of football conversation

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Twitter has created a short promo film featuring commentator Clive Tyldesley, which sees him commentating about the value of sports-focused tweets.

The social media giant says: “Football is at the heart of Twitter. It’s the home of the football conversation, especially this year with two major international tournaments taking place: the Qatar World Cup and the Women’s Euros. That’s why we created a film that focuses on what makes Twitter special when it comes to football: it’s the place where players, coaches, journalists, and football lovers can discuss, read, support, and talk about everything around the game on a level playing field.”

According to its stats, 75% of people on Twitter in the UK regularly watch or are interested in football. The platform has seen a 45% increase in global football conversation this year too, and 66% of people say Twitter helps them get closer to big events like the UEFA Women’s EURO and the 2022 FIFA World Cup.

TV football commentator Clive Tyldesley (@CliveTyldesley) lends his commentary skills to showcase the football conversation on Twitter. Tyldesley has more than 100K followers on Twitter, and says: “Watching football on television is a two-screen experience these days. Everyone’s got a platform where they can voice an opinion. Twitter is the go-to platform for most football fans. You can not only interact with friends but with famous people too. The great football debates happen on Twitter, and everybody can join in and have their say.

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“I may be commentating on a major final to millions, but on Twitter, anyone can become part of the narrative in just a few taps. It’s where the biggest football crowds gather to watch and enjoy the greatest matches together.”

Twitter worked with advertising agency DAVID Madrid and production company Landia to create the spot, filming in the Zaragoza stadium in Spain.

Full Credits

Twitter Commentator

Agency: DAVID Madrid

Global CCO & Partner: Pancho Cassis

Global COO: Sylvia Panico

Executive Creative Director: Andreì Toledo, Saulo Rocha

Creative Director: Sébastien Rouvière

Copywriter: Luca Trincanto

Art Director: Alex Smissen

Head of production: Alejandro Falduti

Producer: Diego Baltazar Macías, Santiago Lardin

Head of Account: María García Herranz

Group Account Director: Lucila Mengide

Account Supervisor: Adriana González

Client: Twitter

Lead Content Strategy EMEA: Gordon MacMillan

EMEA Business Marketing Director: Carlos Cantu

Head of Marketing, MENA: Carla Maalouli

Art Director, Dario Memarian

Production company: LANDIA.

Director: Renderpanic

Executive Producer: Nico Cabuche / Marta Martinez

Producer: Leonie Pokutta

Director of Photography: Nauzet Gaspar y Guto Moura

Editor: Luna Martín.

Post Producer: Julián López Coppola.

Post-production Studio: Comppo

Music Company and Publisher: Pickle Music

Music Director: Sebastián Merlín, Alexis Estiz

Composer: Pablo Díez, Sebastián Merlín, Alexis Estiz

Sound Design & Mix: Pickle Music

Executive Producer: Olivia López

Sound mix: La Panadería