Agency will also work with the Tour on marketing and commercial deals

Two Circles Ladies European Tour

Two Circles will produce the host broadcasts of the Ladies’ European Tour.

The agency will also work with the competition on marketing and commercial deals as part of a wide ranging multi-year agreement between the pair.

Two Circles will handle all broadcast production, integrating it with the LET’s digital content, channels, and audience strategy. It will also research the Tour’s global fan base, aiming to give recommendations on how to improve how it’s marketed, experienced and commercialised. 

This will include creating new commercial packages and rights that connect brands more closely with the Tour’s players, events, content and growing global audiences. 

In the UK, Sky Sports currently shows the Ladies’ European Tour, most recently extending its deal last year to continue airing the competition until at least 2030. 

Tom Phillips, CEO of the Ladies European Tour, said: “Women’s golf has significant momentum globally, and the LET has a huge opportunity to be at the forefront of that growth. We have world-class athletes competing across a truly international calendar and an opportunity to bring their stories, personalities and golf to significantly more people around the world.

This partnership brings together live production, content, marketing, insights and commercial thinking to reach new audiences, deepen fan relationships and grow the LET’s relevance and commercial potential around the world.

Two Circles shares our ambition for where the LET can go, and we are excited to build that future together.”

Gareth Balch, CEO at Two Circles, said: “The LET has all the elements to become an even more powerful global sports property: world-class athletes, compelling personalities, an international footprint in a sport experiencing significant growth.

“The opportunity is to turn that into deeper fandom. That means treating production, content, marketing and commercial growth not as separate disciplines, but as connected parts of the same fan journey. By understanding what drives fans to follow, watch and engage with the Tour, we will support the LET to know fans best, converting engagement into long-term growth.”