PROMAX - Getting the fit right
The ITC's relaxation of the rules governing sponsorship will lead to rapid growth in the sector, but great care must be taken in matching sponsors with series if viewers are not to be alienated.
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now