PROMAX UK - Making a science of an art

The aim of promos is to drive ratings - and yet when it comes to creativity they often overshadow the show they seek to promote. So how should the Promax UK awards panel go about judging them?

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now