Radio 4 to build its image with new promotional blitz

The BBC is launching a brand-building marketing campaign for BBC Radio 4. On Monday (25 September), R4 controller Helen Boaden admitted at a Voice of the Listener & Viewer speech that

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now