Radio 4 to build its image with new promotional blitz
The BBC is launching a brand-building marketing campaign for BBC Radio 4. On Monday (25 September), R4 controller Helen Boaden admitted at a Voice of the Listener & Viewer speech that
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now