Rajar puts half a million into testing

Rajar is ploughing an extra£500,000 into tests that aim to modernise the current method of measuring radio audiences. It will begin 12 weeks of national fieldwork tests on 6 June, using pager-style devices from research groups Arbitron and Eurisko. Investment in the project now stands at£2m. TV research body Barb ...

or subscribe for access

Subscribe for immediate access 

Choose a subscription package that suits your needs

Get access to premium content subscribe today

If you have an account you can SIGN IN now