RATINGS ANALYSIS - A price too high?

NTL's exit from its Premiership deal indicates that football is not the cash cow it once seemed to be, so where does that leave BSkyB which paid£1bn for its rights?

if you have an account


Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now