RATINGS ANALYSIS - What's on the breakfast menu?
The BBC reformatted Breakfast News and GMTV changed its sofa, yet early morning TV for the two main channels has again reached an impasse, with C4's The Big Breakfast still mopping up youth viewers. Adrian Edwards reports.
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now