Rights contest kicks off

_22706_gif

The door has been opened to the BBC and ITV to end BskyB's exclusive live coverage of English Premiership football - but the big question now is whether they can afford to walk through it, writes Rosemary Gallagher.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now