Royal Television Society Convention, Cambridge, 18-20 September 2003 - Marketing warning.

BBC director general Greg Dyke warned that terrestrial channels' marketing budgets will have to increase dramatically

if you have an account


Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now