S4C beefs up schedule to beat ITV soap

Welsh broadcaster S4C is shaking up its schedules in the face of growing competition from terrestrial soaps such as ITV's Emmerdale and Coronation Street, writes Penny Hughes.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now