“A stand-out executive” is how ITV director of acquisitions Jay Kandola describes Breslau.

She made her name at Channel 4 producing online content, initially commissioning the website for Bafta award-winning drama Skins.

While Skins was on air, its website accounted for 25% of all c4.com traffic.

She then helped create The Lost Experience, a groundbreaking cross-media project for US drama Lost.

She worked with C4 director of acquisitions Jeff Ford for eight months before being poached by ITV to oversee acquired series.