Sky: BT Sport a marketing gimmick

BT Sport

Sky has labelled BT Sport’s offer of free Premiership games for broadband customers as a “marketing gimmick”, as a war of words erupts between the pay TV operators.

Satellite broadcaster rubbishes “free” claims

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now