Sky: BT Sport a marketing gimmick

BT Sport

Sky has labelled BT Sport’s offer of free Premiership games for broadband customers as a “marketing gimmick”, as a war of words erupts between the pay TV operators.

Satellite broadcaster rubbishes “free” claims

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now