Sky cashes in on gambling

_26149_gif

BSkyB chief executive James Murdoch hailed TV gamblers as the surprise driving force behind the satellite giant's soaring annual revenue, which topped the£4bn mark for the first time.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now