Sky lands C5 ad sales

Big Brother

Sky has agreed a deal to handle Channel 5’s ad sales operation - less than a year after the latter vowed to keep the division in-house.

Five-year deal with Viacom

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now