Snell has appointed Tandberg’s Paul Gullett as its new global sales director.

In his new role Gullett will ‘lead the strategic growth of the company’s sales activities and develop valuable new global capabilities in key account management, partnership management, and solution selling.’

He joins Snell having spent two and half years at Tandberg running the company’s European sales organization.

“Paul has a keen understanding of the impact of technology on organizations and how to convey the potential of that technology to managers and executives in terms that address their business needs and goals,” said chief executive Simon Derry.

“He is skilled both in directing internal growth strategy and in creating valuable partnerships across the worldwide film and broadcast market. We’re confident that Paul will be a strong addition to the company.”

Prior to working with Tandberg, Gullett spent 10 years at Sun Microsystems in a variety of roles, with the last being UK sales director.

Gullett will be based at Snell’s Danehill office in Reading and report directly to Derry.