Sony President and chief operating officer Kunitake Ando has hailed 2002 as 'the year for digital'.Speaking at NAB in Las Vegas, Ando singled out the growth of digital cinematography as well
Sony President and chief operating officer Kunitake Ando has hailed 2002 as 'the year for digital'.Speaking at NAB in Las Vegas, Ando singled out the growth of digital cinematography as well as the rise, certainly in the US, of high-definition (HD) television as positive signs that broadcasters and television producers are no longer wary of digital acquisition.NBC's The Tonight Show with Jay Leno, which went HD three years ago, is just one of 30 current network series in the US that are being broadcast in HD. The show's executive producer, Gary Considine, admitted he had been nervous about moving to high-definition production but, three years on, he is a convert. 'The problems weren't that severe and we have made little changes as we go along, such as adjusting lighting levels. Last year, we redesigned the set to take advantage of HD, not the other way around,' he said.New Sony digital acquisition tools on show at NAB included two HD acquisition systems for electronic field production (EFP) and studio applications, as well as a 525/59.94 Mpeg IMX professional camcorder.The two HD acquisition systems - the new HDW-730 HDCam camcorder and the HDC-930 studio camera - are intended to make HDTV production more attractive to broadcasters.The cameras feature new IT CCD image sensors, offering a high signal-to-noise ratio and very low vertical smear on severe highlights. Both also feature switchable 59.94i and 50i operation, which, in line with the ITU standardised 1,920 x 1,080 Common Image Format, can facilitate HD production anywhere in the world.The Mpeg IMX camcorder, the MSW-900 model, was built for a wide range of production applications, including EFP and electronic news gathering (ENG), and joins the Sony line-up of other Mpeg-based offerings, which include Mpeg IMX VTRs and digital disk recorders, editors and transcoders.Sony has a complete, acquisition-to-transmission Mpeg-50-based system.