SPORT ON TV: INTERACTIVITY - Keeping the fans hooked with iTV.

Sports broadcasting has come a long way with the help of interactivity, fuelled by viewer demand for more choice and more statistics. But there's still a long way to go, writes Maria Luisa Taddia.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now