Sports special - New balls, please.

The use of technical wizardry is increasingly coming to the fore in sports broadcasting in a move to spice up the coverage of both major and niche events with a view to winning and engaging new audiences.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now