Exclusive ONdigital service to allow viewers to play and win at home
Pearson Television's International and Enterprises division has teamed up with Static_Technology to produce an interactive version of Channel 5's daytime game show 100%, writes Luke Satchell

The interactive shows, which will be broadcast daily at 13:45 between 9 and 13 July, will be exclusively available on ONdigital and sponsored by Thomas Cook.

Viewers will be able to play along with the general knowledge quiz, which poses 100 multiple-choice and true or false questions, with the contestant with the highest percentage of right answers emerging victorious.

Those playing at home through the new interactive service will be given their score at the end of the show. Viewers who achieve a certain percentage will be given a phone number to call and enter a prize draw.

Sham Sandhu, Channel 5 controller of interactive programmes, said: 'The brilliantly simple format of 100% cries out for play along interactivity - and we hope it will be the first of many such enhanced TV pilots on Channel 5.'

Static_Technology is the technical broadcast wing of visual media company Static 2358.