The format, created by UK indie Standing Stone Productions, mixes live action with computer animation. Contestants looking for love are introduced to a studio audience before getting the chance to choose a potential dating partner. But instead of hiding behind a screen, like in Blind Date, candidates offer up a digital version of themselves, only revealing what they want to be seen.
The virtual characters will interact with the real participants, who will then select their favourite character to discover the real person behind it. The two then go on a date to test whether there is any spark.
Cilla Black, who presented Blind Date on ITV for 18 years, will be returning to TV to host this new 10-part series for Sky 1. A pilot is currently in production for launch next spring.
Georgina Eyre, acquisitions manager at Target, said: “Loveland is a new and innovative take on the classic dating format and will provide audiences with a truly interactive entertainment experience. We think it will really capture the imagination of broadcasters internationally.”
Target will begin discussions at Mipcom to establish format options with international partners.