The Premier League club has partnered with LED specialist ADI to install the ultrawide display at its warehouse venue adjoined to Villa Park
Aston Villa has installed the UK’s largest indoor fan zone screen at its warehouse, installed by LED specialist, ADI.
Villa Park’s warehouse, which is adjoined to the iconic football ground, now features a huge 90.3m2 bespoke LED screen as a centrepiece to the venue.
The ultrawide display can operate as a backdrop for live entertainment or as a primary screen for large-scale presentations, screenings, exhibitions and conferences.
Ben Hatton, chief operating officer at Aston Villa, said: “Our long and trusted partnership with ADI continues to deliver – this time with the largest indoor fan zone screen in the UK. The ultrawide format strengthens our warehouse offering, enhances the matchday experience and provides a flexible platform for future activations as part of our ongoing regeneration.”
This installation is the latest in a 25+ year partnership with Aston Villa and ADI, and the ultrawide display joins more than 750m2 of new LED screens and signage installed in the 24/25 season as part of the total stadium transformation of Villa Park.
The wider programme also includes production and maintenance of matchday content along with providing a new UEFA-compliant digiBOARD perimeter system.
Claire Fitzgerald-Firth, head of engagement & client services at ADI, said: “We are proud to work with Aston Villa on this exciting warehouse project and have brought forward a creative, flexible digital solution to help transform this location. Using ADI’s MT Series of LED technology, Aston Villa now boasts the UK’s largest indoor fan zone screen. The scale and flexibility of the digital display provides the club with a powerful new platform to enhance fan engagement while creating additional commercial value within the Villa Park development.”
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