Player bios, head-to-head stats, and match profiles have been automated for outside courts
ATP Media has automated much of its graphics output with technology from Deltatre.
In addition, the pair have renewed their partnership to produce graphics across the ATP Tour, continuing an association which began in 2017.
Starting witht the BNP Paribas Open in Indian Wells last week, the display of player bios, head-to-head stats, and match profiles across outside courts has been automated. Multiple data feeds, specific events and pre-agreed running orders and more were used to produce the graphics, which were fully-synchronised with on-court play.
As well as the new automation, the tournament saw a new broadcast graphics package introduced, AR drone graphics, and a remote production workflow through a team based in London in the UK.
In addition to graphics at the ATP Finals, ATP Masters 1000, ATP 500 and Next Gen ATP Finals events, Deltatre also distributes a broadcast data feed via integrations with ATP Media’s data and production ecosystem, delivers WebCIS, supports both on-venue and remote workflows, and integrates with IP Director to accelerate the creation and distribution of highlights content.
Phil Tabor, director of live production and programming at ATP Media, said: “Nobody else in tennis, and very few in sport, are doing what Deltatre is doing with automation. They are allowing us to bring consistency and innovation to more courts, raise the quality of production, and we’re opening new commercial opportunities as a result.”
Peter Bellamy, chief revenue officer, Deltatre, said: “Our role is to give ATP Media the technology and operational scale to deliver world-class coverage across every court, while opening new opportunities to increase value for over 70 broadcaster customers and their audiences worldwide. Our renewed partnership with ATP Media is already delivering these tangible outcomes.”
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