Services will be used to enhance content across broadcast and social media
AWS has become the official cloud provider of the DP World Tour, providing it with cloud and AI infrastructure.
An AI-powered Media Asset Management (MAM) system that automatically tags metadata will house the tour’s media assets, instantly identifying players, shots and key moments. This will be used to offer greater personalistion to fans, offering them the chance to watch content about favourite players, courses and more.
Ai will also be used to offer data-driven insights and shot commentary with instantaneous language translation.
In addition, AWS will build an enhanced, second generation of the Tour’s “Virtual Twin” product, which creates a digital replica of each golf course. This combines historical data, current conditions and predictive analytics to provide a comprehensive look at each hole, processing over one million data points per tournament. It will be available on screens at venues, as well as on mobile devices.
There will also be a number of cloud and AI applications across tournament and event organisation. These include “Green Drive Live,” a new data platform to monitor and optimise energy, emissions, waste, water and logistics in real-time. The platform will use machine learning to predict and optimise future environmental performance by simulating different operational scenarios before events begin. A live emissions dashboard will also be displayed on screens at the venue and in the tournament app with real-time metrics.
“Building an AI system that understands golf’s nuances is incredibly complex” said Nina Walsh, global leader, industry business development for media, entertainment, games, and sports at AWS. “Imagine following a crucial shot on your mobile device and instantly understanding not just the distance, but the historical success rate, the impact of the wind, or how the player performs under pressure – all narrated in your preferred language. That’s the experience we want to deliver to every golf fan worldwide.”
“A golf tournament is one of the most complex events to deliver in professional sport. Instead of a single stadium, we are building a smart city every week, often in remote locations” said Michael Cole, chief technology officer at the DP World Tour. “That is then replicated in 26 different countries around the world, all with different infrastructure requirements. With our tournament services now hosted in AWS, we will be able to deliver a connected and intelligent course with greater consistency and reliability, wherever we are in the world.”
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