The streamer makes the move after acquiring Texel


DAZN has launched its own innovation hub, DAZN X.

Built on the acquisition of Israeli video streaming innovation company Texel, DAZN X will operate operate as a global business unit across all of the broadcaster’s core markets. The entire 50-strong Texel team will join the hub to work alongside DAZN’s exisiting technology and product teams. 

DAZN X will focus on adding interactive and engaging content layers to DAZN’s streaming service, aiming to allow customers to talk, share, shop and play with their friends and communities while live streaming premium sports content.

Shay Segev, DAZN co-CEO, said: “We are here to revolutionise the sports viewing experience by making it more exciting, more sociable and engaging. Our acquisition of Texel and the launch of DAZN X significantly accelerates our strategy and positions us as the world’s leading sports innovator.”

CEO and co-founder of Texel Amir Segev added: “DAZN shares our vision of redefining the viewer experience by providing richer, more relevant and interactive content. We are immensely motivated as we join the fantastic teams at DAZN to innovate and reshape sports viewing for the better.”