Dizplai adds Robins as director of technology

Dizplai has hired Jon Robins as its director of technology.

Robins was previously head of solutions architecture at StreamAMG, where he had spent almost four years. Before that he spent most of career in tech-focused roles at PA Media Group, which acquired StreamAMG in 2017. 

At Dizplai, he will lead the engineering team, focusing on linking engineering to tangible ROI. Robins will aim to drive strategic alignment between technical capabilities and client outcomes, optimise delivery speed, platform efficiency, and the integration between product, engineering, and commercial teams. 

Dizplau CEO Ed Abis said: “Jon gets it - technology has to unlock revenue, build engaged communities, and turn distribution into monetisation. As we scale with partners who need better returns from their audience relationships, his experience will be critical in ensuring our platform delivers real value - connectivity that drives engagement, and engagement that drives revenue.”

Robins added: “Coming from the sports OTT streaming world, I understand the pressure rightsholders face. Audiences are fragmenting. Live content creators are consuming how fans engage. The opportunity now is to convert those new behaviours, build new fans, and drive new and traditional revenue streams. What drew me to Dizplai is that the company is already solving this, turning anonymous, passive viewers into active participants and building the data and monetisation layers around that participation. My job is to ensure our technology empowers every part of the business,  and the rightsholders and creators we serve,  to turn that opportunity into measurable, commercial value.”