It’s added real-time stats, live polls and educational content, enabling viewers to access match insights and participate in voting while watching the live stream
Interactive fan engagement company Ease Live has added a range of interactive features to Red Bull TV’s Premier Padel coverage.
The interactive viewing experience combined real-time match insights and live fan participation layered directly over the live stream.
It included live match data overlays, delivering real-time stats including serves won, break points converted, returns won and longest point streak, all synchronised with the live action
There were also live polls and highlight voting, enabling fans to vote for rally of the match or weigh in on player performance. Ease Live also added “Playbook” explainer videos – short, tappable educational clips embedded within the stream to help new viewers understand Premier Padel’s serving rules, tactics, and strategic nuances
“Premier Padel is expanding at an incredible pace via Red Bull TV, and innovation in how the sport is presented to fans is critical to sustaining that momentum,” said Kjetil Horneland, chief executive officer of Ease Live. “We’re proud to power an experience on Red Bull TV that turns viewers into participants – adding active engagement, context and education directly into the live action.
“This is a model for how emerging sports can deliver more value to fans. Deepening fan engagement is essential to growing audiences and enabling new monetisation.”
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