The fan engagement tool, built into the official F1 app by technology partner Globant, offers personalised scheduling, real-time updates and advanced wayfinding

Globant

F1’s new Race Experience feature, developed by Globant for the official F1 app, will be available to fans attending Silverstone for the first time.

The feature has been available since the start of the 2026 season and has already been used by more than 1.2 million fans attending races including Australia and Las Vegas.

The Race Experience provides personalised timetables and scheduling, helping fans manage their weekend with real-time updates and schedule building. It also includes advanced maps and wayfinding, to help manage crowds and reduce long queues at iconic circuits.

Furthermore, the platform gives Formula 1 richer insight into fan behaviour, enabling more personalised communication and improved event operations.

“An F1 race weekend is firing with activity and this programme helps keep the fans at the centre of everything,” said Carolina Dolan Chandler, CTO of the media, entertainment, sports and hospitality AI studio at Globant. “By centralising its fan data on its official app, F1 can make more authentic connections with race-goers and help them shape their experience around their specific interests. This in turn drives new intelligence about how fans interact across all F1 events, creating a virtuous cycle of improvement that will power richer experiences for years to come.”