It has expanded its deal with Football DataCo, the Premier League and EFL data rights holder
Genius Sports has expanded its deal with Premier League and EFL data rights holder Football DataCo.
It will continue as the official tracking provider of Football DataCo, with its Second Spectrum technology, which automatically captures sub-second positional data on every player and the ball, now installed at all Premier League grounds.
The pair will now also work on developing and exploiting skeletal tracking data for use by the league, media partners, and broadcasters. Possible use cases for this data include interactive metaverse applications that allow fans to put themselves directly into the action and control how they experience the game.
Premier League broadcasters will be able to access a suite of data-driven augmentation solutions, including live statistics and metrics including player speeds and shot velocities. Genius Sports’ advanced insight feed will also be available to clubs to enhance performance through team and player metrics, integrated with machine-learned video indexing.
Adrian Ford, general manager of Football DataCo, commented: “Technology continues to drive how data is collected, analyzed and presented. Working with Genius Sports’ Second Spectrum technology enables Football DataCo to be at the cutting edge of what is possible, and we look forward to developing new ways of using data for our stakeholders.”
Mark Locke, CEO of Genius Sports, added: “This partnership is an important next step in demonstrating the way data and advanced technology can amplify storytelling and fan engagement. Genius has believed deeply in this vision for many years, which is now becoming a reality in partnership with Football DataCo and the Premier League. We’re incredibly excited to work on solutions to enhance how the most popular league in world soccer is consumed by millions of passionate fans worldwide.”
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