The Scuderia Ferrari app features an AI companion powered by IBM watsonx that provides personalised race-week insights, alongside a new Game Center

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IBM and Ferrari have partnered to introduce new and enhanced AI-powered capabilities to the Scuderia Ferrari app.

The features, which enhance fan engagement, include quizzes, predictors and an enhanced AI Companion.

Built with IBM watsonx, the enhanced AI Companion provides race‑week insights to Scuderia Ferrari HP history in a more intuitive and personalised way.

Conversation-style prompts – such as – “How does the SF-26 differ from previous Ferrari and/or Formula 1 cars?” – can be used to ask questions about the team, the drivers, the race season and more.

Watsonx Orchestrate technology is then used to surface contextual responses grounded in current and historical Scuderia Ferrari HP data, as well as curated knowledge sources.

The new unified Game Center enables fans to participate in race predictors, quizzes and challenges tied to live Grand Prix moments.

With global leaderboards, digital achievements and badges, and social media based competition, the Game Center transforms each race weekend into a playful, shared experience, says IBM.

A new always-on Countdown Quiz complements existing Daily and GP-specific quizzes with a timed format that challenges users to test their knowledge against a 60-second limit. The new Achievements tab – located in the Profile section – features digital badges that fans can unlock through participation. 

Across race weekends, the enhanced Race Center experience complements this interactivity by delivering deeper detailed session timelines as the action on track unfolds, improved real-time driver data, and curated insights that follow Scuderia Ferrari HP from practice through to race day.

IBM will continue rolling out new features on the Scuderia Ferrari HP app throughout the 2026 season.

“Fans today expect more than just access to information — they want to feel closer to the action, to the drivers, the teams, and to each other,” said Jonathan Adashek, senior vice president of marketing and communications at IBM. “By putting AI at the core of the Scuderia Ferrari HP app experience, we are transforming how millions of Tifosi engage with the sport. It is a powerful example of how technology can turn data into meaningful, memorable experiences at scale.”