Hannah Griffiths fills newly created VP of sales role
Joymo has appointed Hannah Griffiths to a newly created VP of sales role.
Griffiths will build and lead a permanent UK presence for the end-to-end streaming platform company, and joins its senior management team. Joymo already works with England Hockey, the Sport and Recreation Alliance, and British Weightlifting in the country.
Prior to Joymo, Griffiths spent five years at RDA Media as director of media rights. She worked across all aspects of RDA’s media rights business, including global sales, business development, contract negotiations, technical delivery and partnership management, and with clients such as World Rugby, Premiership Rugby, United Rugby Championship, Heineken Champions Cup, Rugby League World Cup and UFC.
She previously founded Palindrome Sports, working across PR and marketing in the motorsport industry, and development of motorsport technology.
Mike Emery, CEO of Joymo, said: “We are extremely excited to welcome Hannah to Joymo, and delighted to have attracted someone of her calibre and experience. We are at a key point in our evolution and Hannah will play a crucial role in our ambitious growth plans in the UK, and beyond.
“It has been clear from our conversations that Hannah shares our vision to enable more rights holders to realise the value of their IP and start futureproofing their sports by engaging new and existing audiences like never before.”
Griffiths said: “I’m thrilled to be joining Joymo - a business and model that I am truly passionate about. Joymo is focused on facilitating a connection between high passion fans and their sport, making content available and engaging fans from the grassroots to elite. I look forward to empowering more rights owners to realise the value of their content, enabling them to reinvest revenues that will benefit future generations of fans and participants alike.
She added: “I am excited to establish Joymo’s UK office - we are looking to scale quickly and have global aspirations.”
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