It has partnered with Dubai-based sports system integrator CAM Plus Sport


Pixellot has partnered with Dubai-based sports system integrator CAM Plus Sport.

The deal, which sees Pixellot working in the UAE for the first time, will enable amateur sports clubs and schools across the United Arab Emirates to create broadcast quality live streams and on-demand recordings of sports matches.

Agreements with the UAE Futsal ExCo (indoor football) and the UAE Handball Federation have already come from the partnership. In addition, 11 permanent systems have been installed to this end so far, including at clubs and venues such as Sharjah FC, Al Ain FC, Al Nasr, Al Hamriyah Cultural and Sports Club, and The 7s Stadium.

CAM Plus Sports has also installed a system at Hartland International School in Dubai for basketball coverage, and it provides the streaming platform for clubs to offer subscriptions, either as pay-per-view or season packages.


Other UAE schools, sports clubs and associations are currently evaluating the system. 

Alon Werber, CEO of Pixellot, said: “We are very happy to announce Pixellot’s expansion in the UAE market. We are confident that our relationship with CAM Plus will go from strength to strength and play an important role in democratising sports in the region in the years to come, as well as help several sport disciplines gain more presence in households across the UAE.

“This is an exciting partnership forged in the wake of the historic peace agreement signed in August 2020 between Israel and the UAE, unlocking business opportunities and increasing economic co-operation between our nations.”