The company will use AI to generate highlights from the men’s and women’s teams to raise awareness of the league.
AI-driven sports video tech specialist WSC Sports is working with Liga Puerto Rico, the semi-pro soccer league of the Puerto Rican Football Federation, to create AI-powered real-time highlights.
WSC Sports is auto-generating highlights from the men’s and women’s teams, which will be used to increase awareness and interest in the league domestically and internationally.
Data provider Genius Sports is providing the source data for WSC Sports’s AI to analyse to create the real-time highlights.
Edgar Vargas, marketing director, Puerto Rican Football Federation, said: “The main marketing objective we established for the Liga Puerto Rico is to increase visibility and exposure. Therefore, we are pleased to land this partnership with WSC Sports, which offers a technology that I have used in the past and will enhance our digital content strategy enormously. With WSC Sports, we will be able to provide an added value to our fans through highlights of our matches to be spread in real-time across our digital platforms. In our mission to digitalise our federation, this alliance will help us significantly.”
Jessica Anguiano, business development at WSC Sports, added: “We know short, sharable highlights can increase fan engagement on social media and are excited to help make the process automatic and efficient for the Liga Puerto Rico content team.”
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