The acquisition of the Microsoft and NVIDIA-backed platform will extend CREE8’s integrated workflow across planning, production, post and delivery
Cloud production studio platform CREE8 has acquired PRODUCER, a Swiss-based production management platform.
PRODUCER has more than 20,000 users worldwide and is aimed at enabling brands and content creators to collaborate and manage their productions effectively at scale.
The platform is backed by Microsoft’s Startup Program and NVIDIA’s Inception initiative.
CREE8 and PRODUCER first worked together on an integration announced at NAB 2025. Together, CREE8 and PRODUCER keep producers, editors, and clients in a shared context, so creative teams can move faster with the flexibility and security required for multi-cloud, AI-ready work, says CREE8.
Lisa Watts, CEO of CREE8, said: “PRODUCER strengthens CREE8 by expanding our integrated workflow across planning, production, post, and delivery. Together, we’re giving teams a single connected environment that reduces handoffs, speeds execution, and keeps work secure across multi-cloud.”
Xaver Walser, co-founder and CEO of PRODUCER, added: “PRODUCER was built to make a real difference for creators. Joining CREE8 helps us reach more users and move faster on our shared goal of removing technical barriers so people can focus on being creative.”
Paul-Emile Joessel, co-Founder and CTO of PRODUCER, said: “Our goal has always been to empower creative professionals across every sector. To do that effectively we needed a partner with both scale and ambition. CREE8 gives us that opportunity, and this next chapter will take our technology further than ever.”
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