ITVX gets in the driving seat with in-car launch

ITVX will now be available on in-car screens, following a partnership with Xperi. 

It will now be available on the automotive video platform DTS AutoStage Video Service, powered by Tivo, which means people can watch the platform in BMW, Mini, and Mercedes-Benz vehicles. This adds to its current distribution on TVs, mobile devices and gaming consoles. 

ITVX is the first public service broadcast service to be available on the DTS AutoStage platform. 

Akhila Khanna, ITV distribution director said: “This partnership with Xperi is a significant step for ITVX as we continue to expand our distribution reach into innovative new areas. We are excited to be one of the first major broadcasters to offer our content to owners of and passengers in BMW, MINI and Mercedes-Benz vehicles.”

Jeff Jury, senior vice president and general manager of immersive entertainment at Xperi said: “ITVX is a hugely important streaming destination for UK audiences, and we’re excited to work with ITV to bring it into the car through DTS AutoStage Video, Powered by TiVo. As ITVX rolls out across BMW, Mini and Mercedes-Benz vehicles, this partnership will help more people enjoy ITV’s much-loved content in more moments, wherever their journey takes them.”