Graham McGuinness, Petra Leibu and Neal Kemsley have all joined the US company’s London office

asg root6

Tech and services provider Advanced Systems Group (ASG) has expanded its team in the UK with the appointed of three former Root6 employees – Graham McGuinness (pictured above right), Petra Leibu (pictured above left), and Neal Kemsley (pictured above centre) in its London office. 

McGuinness will lead the team and has the job title field CTO; Leibu takes on the role of director of strategic accounts, UK; and Kemsley becomes senior solutions architect (Media Production).

“Since opening the London office a little over a year ago, our business has increased exponentially in the UK, particularly with multi-national corporations as well as TV and film,” says Dave Van Hoy, ASG President. “Through their work with Root6 and Avid before that, Graham, Petra, and Neal have garnered great respect in the London post-production and corporate video industries. They’re the perfect addition to our team as we look to strengthen our service to London’s corporate, film and television community.

As one of the founding owners of Root6, McGuinness has expertise in systems design, cloud workflow automation, editing, film and video post-production, and shared storage.

His role at ASG UK is both strategic and technical, bridging products, engineering, and solutions.

He said: “It’s a privilege to work with a media-focused company like ASG who built its reputation on a progressive approach to modern media production workflows – serving our clients so that they can deliver remarkable work. Everything we recommend, implement, and support is geared to that end.”

In Leibu’s new role, she will manage client relationships in the UK and identify new business opportunities within new and existing accounts. She said: “Understanding the customer and their needs has been paramount to our success. The customer is the priority. Everything necessary to succeed in building and growing relationships whether they’re new or existing is based on honesty, integrity, and the knowledge of your customer and products – as well as the ability to recommend, sell and support solutions. We’ve known and worked together for so long that we’re aware of our individual strengths and, when blended together, are able to build and maintain relationships at the highest level.”

In his role as systems architect, Kemsley will identify and plan the best solutions for media production system and workflow challenges. He said: “We’ve each worked in a variety of media production scenarios both as members of a reseller team, and at Avid as members of a manufacturer team. Graham also brings film and video editing production experience. He and I have complex system troubleshooting and customer support escalation experience. And Petra brings years of successful customer account management experience to the table. We understand the challenges clients face both in technical and logistical terms, and we work as one team to solve their challenges while bringing innovation and the benefit of our experience to the table.”