Japanese audio giant Yamaha is purchasing all shares in Disguise parent company Butterfly Topco Limited
Yamaha is to acquire Disguise by purchasing all shares in its parent, Butterfly Topco Limited.
The acquisition will expand Yamaha’s capabilities beyond audio into integrated audio, video, lighting and media solutions, in line with its strategy to expand beyond hardware into software and services.
By combining Yamaha’s audio expertise and global reach with Disguise’s software, technologies and worldwide partner network, the companies will be better positioned to deliver immersive experiences across live entertainment, sports and other venues, says Yamaha.
Disguise’s technology powers live and immersive experiences worldwide, including tours by Beyoncé and Taylor Swift and venues such as New York’s Radio City Music Hall and Intuit Dome in California.
“People are seeking richer and more immersive experiences from live entertainment. Audio, video, lighting and media come together to create experiences that move people,” said Atsushi Yamaura, president and representative executive officer of Yamaha Corporation. “Welcoming Disguise marks a major step for Yamaha as we move beyond musical instruments and audio equipment to create experiential value centered on sound and music. By combining the strengths of Disguise and Yamaha, we will make new waves in live entertainment.”
“From our first conversations, it was clear that Yamaha understood what makes Disguise special: our people, our customers and our pace of innovation,” adds Fernando Küfer, CEO of Disguise. “Yamaha shares our ambition and is committed to investing in our people, platform and partners. For our customers, that means more ways to create, more support and a partner investing in the future of live and immersive entertainment. I couldn’t be prouder of our team or more excited about what we will build together.”
Yamaha says it “intends to preserve Disguise’s identity, brand and relationships with customers and partners while supporting its growth”.
The companies plan to accelerate growth across the Americas, Europe and the Middle East, while drawing on Yamaha’s presence in Japan and across Asia.
The transaction is expected to close next month, subject to customary closing conditions, when Disguise will become a wholly owned subsidiary of Yamaha Corporation.
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