TECHNOLOGY & FACILITIES - C4 first with interactive ads via Sky Digital.

Go Interact TV is to launch ground-breaking interactive advertising technology for Channel 4 on Sky Digital later this month, writes Barbara Marshall.C4 will be the first terrestrial broadcaster to launch an

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now