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The Tesco Real Food Cook-off is understood to be an 8 x 30-minute series launching in September that will aim to find eight of the UK’s best chefs. It forms part of the supermarket giant’s Real Food marketing campaign which also includes online and print advertising.
Ad agency The Red Brick Road is behind the campaign which is being led by Breige Donaghy, Tesco’s head of Real Food.
Syeda Irtizaali and Kate Phillips defend record of supporting British formats
Broadcaster prepping more commissioning opportunities for Google-owned platform
Clapperboard and Cuba Pictures drama on the consequences of a mother’s misguided attempts to fit in with her peers at her child’s school
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