The days of vanity rebrands are over

Marc Heal

Rebranding a channel was once an exercise in vanity for some. But those days are over and establishing your identity in an increasingly fragmenting market is key, write Marc Heal and Dom Sykes.

or subscribe for access

Subscribe for immediate access 

Choose a subscription package that suits your needs and save up to 18%.

Get access to premium content subscribe today

If you have an account you can SIGN IN now