C4 hits sweet spot with Bake Off return

The Great British Bake Off

Cooking show beat the launch of ITV’s The X Factor for both individuals and younger viewers

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now